When you find jewelry that speaks to you it is because it reflects your persona. For me, custom designed jewelry is not about presenting a particular genre in design, it's about revealing ones inner life and beauty.

♡ Alana

Meet Alana

A Westchester, NY native now living in New York City, Alana Norell brings world-class experience, sophisticated versatility and a personal touch to Manhattan’s jewelry scene, dazzling all who encounter her work.

She possesses rare attention to detail, not only in her jewelry’s appearance, but how it is an extension of her clients lifestyle and reflects their individuality. With a Major in Anthropology, her mind has been opened to various cultural styles, ranging from antique to contemporary and everything in between. Alana’s gift for predicting what’s next, coupled with her experience in the style world, allows her to continually grow and create everything from the most fashionable jewelry to timeless pieces.

Taking this visionary talent to the Gemological Institute of America, Alana Norell has earned the esteemed title of Graduate Gemologist and Accredited Jewelry Professional. Working with many of the most prestigious wholesalers in the industry, she has access to the finest diamonds, precious gemstones and semiprecious stones available. With a passion for client satisfaction evident in every facet of the process, Alana Norell promises exquisite jewelry that is as joyful to create, as it is to wear.

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