Alana’s inspiration has always come from her clients, believing the right jewelry should reflect the wearer’s unique personality and style. As a result, her fine jewelry extends far beyond a transaction; they’re part of a unique relationship. Alana’s innate ability to read personal taste, combined with an almost obsessive attention to detail, translates to jewelry no one else could have imagined… because it’s uniquely created for you.

Her commitment to fast, reliable services ensures an enjoyable, stress-free process.

Whatever the gift or occasion, Alana Norell is honored to be a part of your experience and wishes to share her custom ideas and creations with you.


Alana Norell knows that jewelry plays an essential role in creating once in a lifetime experiences, from popping the question with an irresistible engagement ring, to walking your child down the aisle with that perfect mother-of-the-bride piece. Thus when slipping on a wedding band that symbolizes your unique love for one another, are the events that demand custom jewelry of unsurpassed quality and personalization.

To ensure every client is thrilled with their custom jewelry, Alana Norell is dedicated to reliability and timeliness to ensure that your jewelry is not only lovingly designed, but that every aspect of the process is stress-free. She is thrilled to work with you to design one-of-a-kind pieces as the event they become a part of.

Jewelry For Every Occasion

Whatever the occasion may be, Alana has acquired reputable relationships with not only her diamond dealers and manufacturers, but many jewelry wholesalers that supply her with endless possibilities of fine jewelry for any occasion.